Profil Group · Kralja Petra 45


PROFIL GROUP is a consulting firm from Belgrade which is part of the international group of companies affiliated with the PROFIL franchise.

PROFIL began operating way back in 1988 and was the first consulting company to offer complete HR services on the market of Yugoslavia.

In addition to Serbia, today the group of our companies covers the markets of Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Macedonia, Albania, and beyond. Namely, our consultants successfully complete projects not only in the Adriatic region but also in the European Community and Russia.

We boast 6 highly-qualified Serbia-based consultants working for our clients from around the world. They perform their work according to the highest international standards the development of which they have participated in themselves for 30 years of existence of PROFIL group.



The results of our work are the exact growth rate of sales, revenues or profits, as well as increased employee commitment, retention, and satisfaction.



With our management consulting services, as well as the capable staff we provide, the success and development of the company are almost guaranteed.



Career counseling services, as well as the personal and business professional training we offer, are a step towards a successful career you strive for.


Our team consists of top experts who recruit and select
personnel based on the tried-and-tested method.

Bojana Đurić is a psychologist, coach, and psychotherapist with fifteen years of experience in consulting activities in the private sector in the region and beyond (Eastern Europe). Her fields of expertise are development potential analysis and psychodynamics of the development of professional personality and motivational structure in practice. At Faculty of Philosophy in Belgrade, she completed her undergraduate and master studies and in 2017, she defended her PhD in Applied Psychology at University of Ljubljana. She is a certified coach and a consulting psychologist. She is oriented towards the selection and application of the most useful traditional and innovative achievements in psychology and management in practice. She has extensive experience in all modern methods of assessment and customization, standardization and application of numerous instruments, as well as in the development and implementation of new training and coaching methods, tailored to the individual and team needs of clients.

Bojana Đurić

Project Director
Tel: (00 381) 65 870 59 87

Zoran has more than 30 years of international experience in sales, marketing, finance, media, automotive industry, and enterprise management. He graduated from the Master in Management studies at Faculty of Management in Ljubljana. He has been dealing with human resources since 2001 and co-owns Profil group in Serbia, Croatia, and Slovenia. As the Director, he has been in charge of Profil in Serbia since 2005 and implements projects in the field of HR throughout the region. Zoran is a member of the Board of Directors of the Slovenian Business Club in Belgrade.  Zoran has also a license for member of the Supervisory boards, which is awarded by the Slovenian Directors’ Association.

Zoran Lazukić


We in Profil understand how important it is for a restructuring company to take into account all factors and problems together with the complexity related to change management activities, handling the management team and managerial structure, or when considering new career opportunities. What is it that we can offer you?